Mif’al HaPayis

Weiss Group is the official distributor of Mif’al HaPayis in central Israel. In September 2017, Weiss Group submitted their candidacy to provide Mif’al HaPayis with regional marketing services in the central part of the country, for all Mif’al HaPayis products for franchisees for a term of 3 years with two options to extend the term to another 4 years. Bidding for a tender is in accordance with the Tenders Law and is managed by a tenders committee with the “aim of ensuring that bidders meet high standards of honesty and trustworthiness, financial soundness and personal suitability”. The Group won the tender, which took place in 2015 and began marketing operations in May of that year. Scope of activity of approximately 700 to 800 million shekels a year.